Packaged Tea Brand Refresh

Fictional sample project: refreshed packaged tea boxes and pouches

Project facts

Client: Packaged Tea Brand
Services: Branding, packaging, content
Category: Work

Overview

A Bangladeshi tea brand wanted packaging and communication that looked modern but still felt familiar.

The challenge

The packs looked different across sizes, and the brand had no consistent voice online or on shelf.

What we did

We defined a green and red colour system, a simple label layout, product photography and a Bangla and English tone of voice.

Outcome

An example of how a brand refresh page can show the process from problem to solution.