Advertising is paid attention. Public relations (PR) is earned attention: people hear about your brand from journalists, experts and community voices rather than from your own ad.
Start with a real story
A new factory, a local job programme, a product launch or a useful market insight can all be stories. A press release without news value is rarely published.
Prepare a simple media kit
- A short company profile in Bangla and English.
- Clear photos and a logo file.
- Contact details for one spokesperson.
Build relationships, not just releases
Take time to know which journalists and publications cover your industry. A short, respectful message works better than a mass email.
Be ready for hard questions
Decide in advance who speaks for the company and what the honest answer is. Trust is easier to keep than to rebuild.