Digital channels are growing fast, but many purchase decisions in Bangladesh are still made after seeing a brand in the real world: on a shop front, in a bazaar or in a trusted newspaper.
Trust is built face to face
A well-placed signboard or a neat market stall tells people that a business is established. This matters for first-time buyers who have never heard of you online.
Reach beyond the screen
Radio, local newspapers and roadside advertising reach people who may not use social media every day, including older customers and families in smaller towns.
Make offline and online support each other
- Put a QR code or a short Facebook page name on every signboard and leaflet.
- Photograph your in-market activity and share it online.
- Use the same colours and slogan everywhere.
The best results usually come from a mix: traditional channels create awareness and trust, while digital channels collect enquiries and follow up.